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Doctors' Day Catalog
I designed the annual Doctors' Day Catalog for Bells
Advertising from 1996 through 1998. The concept for this 1998 piece is built
upon the rich history that doctors across the country share. Included are historical
medical images silhouetted in the background of each vertical column. The
products are grouped and color coded according to function. Screened text
behind the product descriptions reinforces the concept and add a subtle
elegance.
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