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Doctors' Day Catalog
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Doctors' Day Catalog
I designed the annual Doctors' Day Catalog for Bells Advertising from 1996 through 1998. The concept for this 1998 piece is built upon the rich history that doctors across the country share. Included are historical medical images silhouetted in the background of each vertical column. The products are grouped and color coded according to function. Screened text behind the product descriptions reinforces the concept and add a subtle elegance.

 

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