Flash
I’ve worked on everything from Flash Ads to web applications to interactive demos. Below is a list of a variety of them.
Innovation Award Ad
The Innovation Awards help spotlight success in risk management initiatives, products, or programs. The goal of the ad was to direct people to submit their information for inclusion in the awards. The visuals begin with sparks in the imagination which quickly transform into the event’s logo. The final scene illustrates a close tie-in to the print collateral.
Superintendent Secretaries Ad
The secretaries training ad offered the opportunity to have fun with pre-existing graphical vector elements. The print collateral was broken up and used as a way to show different planes of movement – from a classroom, to a school house, to an office environment. The “You’re There” theme emphasized the importance of the secretaries and helped increase attendance.
Texas Lone Star Ad
The purpose of the Texas Lone Star ad was to encourage visitors of the website to subscribe either to the printed magazine or to view the content online. Incorporating a children’s pop-up book motif, I conveyed key benefits including news from the classroom, community, and state. Data collected from subscribers influenced the decision to enhance the online version.
Harassment DVD Ad
The ad for this educational DVD focuses on dealing with sexual harassment, bullying, and similar topics. The emphasis for the visuals was to share the emotions people feel while being harassed. Sadness, frustration, anger, shame, and isolation are all represented with an illustrative treatment of the typography. The words themselves act as the message being conveyed.
Custom Survey Reports Ad
Promoting custom job market comparison reports for districts was the focus of this HR ad. Visually, I chose to use a gritty-style graphic with interesting/textural transitions. Information about how visitors can utilize this vast repository of information is presented in a consistent maroon & beige style while highlighted keywords carry the message.
Capitol Conference Ad
The Capitol Conference ad celebrates the Governmental Relations Biennial event buy using visuals reminiscent of 1950s television broadcasts. The words, See, Hear, Learn, and others are used for emphasis while each scene is given a gritty, filmstrip like appearance. The information was used to help get the board members familiar and comfortable with working in the Capitol in a fun and unique way.
Legal Training Ad
The goal of the Legal Training ad was to promote its distance-learning service that allows trustees to complete required training at their convenience. The idea that the deadline was fast approaching was played up by the use of a countdown flip clock. The custom illustrated design provided a sense of urgency for visitors in getting their required training before it was too late.
Open Meetings Act Ad
TASB Legal Services requested an ad for their DVD video that fulfills new requirements for OMA training for trustees. Playing off of the “follow the bouncing ball” animations from the 60s and 70s, I generated visuals that connected with people looking for this specific legal training. The ad reminded members that TASB Legal Services is here to keep school districts informed and compliant.
Parent Involvement Ad
This ad was created to promote the name change of Parent Learning Network to the Parent Involvement Network. The campaign used the slogan, “Change is Good,” letting members know that not only was there a name change, but there wouldn’t be any additional changes for the service. The ad was conceived and created in four hours.
Delegate Assembly Ad
Delegate Assembly is an annual meeting for representatives from member districts to vote on TASB directors, resolutions, bylaws, etc. The ad uses a quilt motif and allows users to click and drag along the movie to see different sections of the quilt. The interactive aspect of the ad really helped sell the idea that board members should be involved in the Assembly process.
Grassroots Meetings Ad
Grassroots meetings are a series of TASB sponsored get-togethers hosted by Governmental Relation. They usher in the beginning of the legislative cycle for which board members are encouraged to attend and participate. The campaign is an outreach to Texas board members and has proven effective year after year in getting the message out.
Think TASB First Ad
The Think TASB First ad was designed to promote the entirety of TASB’s offerings. Using simple rhythmic phrases combined with eye-popping colors, I was able to create an ad that relied just as much on typography and cadence than it did on character animation. The lightbulb image takes on a life of its own as it playfully bounces, jumps, and enlightens the frame.
BoardBook Demo
The BoardBook demo was designed to simply convey the overarching concept of BoardBook’s agenda packet creation software. Resurrecting a previously used character (BoardBook Betty), I started by creating several character sketches until one was chosen. The format of the demo, a linear walkthrough with pause and skip features, illustrates the idea of saving time and money with the software.
Dynegy Ad
This animation emphasizes speed and excitement by combining type effects and a limited color palette. Most of the effects are created through the scaling of type over frames and masking. A collaboration between Fellers Advertising and Portaris, Inc., I created the file based upon storyboards provided by the client. The final animation appeared on Dynegy’s homepage.
Builder Homesite Demo
The Builder Homesite demo’s purpose was to reside on the front of refrigerators as a command central for a futuristic home. While the interface itself is based on my original design, I art directed our team of designers to integrate the functionality in this Flash kiosk. The large icons and buttons were designed for a push button screen and the post-it note metaphor on the calendar emphasizes ease-of-use.
FontFace
This simple animation was created to demonstrate some of the basic elements of Flash. The concept emphasizes the different personalities of type by allowing the user to see a matching cartoon-style sketch when a specific typeface button is pressed. The flash file incorporates the tell target and load movie commands as well as sound.
WiseHires Intro
The Wisehires intro was developed to help the founders of WiseHires pitch their concept to investors who weren’t familiar with their hiring application. The quick demo illustrates the overarching concepts within the app using simple silhouettes of business people interacting. The message is conveyed with bullet points and animated text.
EarthWise Environmental Game
The concept for the EarthWise Environmental game is to test companies for environmental preparedness in a fun and engaging way. Several options were presented, and the chosen idea (the ski resort concept) had the player take on the persona of a skier. The player moves the character throughout several themed scenarios, answering questions along the way. At the end of the game, the player is then given a score based on the questions.
Peer-to-Peer eCards
Developed as a way to say thank you to fellow co-workers for a job well done, I created three distinct designs – one that focused on a teaching theme with the tagline “You Make the Grade,” a more edgy, “You Rock!” card, and a card based on flowers with a simple “Thank you.”
Cranium Comics Ad
The Cranium Comics ad provided another avenue for the company to reach its audience outside of the comic shops. Taking imagery from the first issue, I combined text overlays, fade-in transitions, and panning to captured the mood of the comic. By creating a channel for which the content could appear, I helped the company draw traffic to the website while increasing awareness about the title and product.
Sport Clips Ad
Sport Clips wanted a way to showcase their many corporate clients by incorporating a Flash element on the main page. Being mindful of the existing brand, I was able to update the ad to reflect some of the new additions to the Sport Clips corporate team. Subsequent ads followed providing me an opportunity to maintain and update the content for them.
TASB Screen Savers
I created a series of four screen savers for TASB, all independently designed and executed. The approved example showcases a bulletin board motif, with areas for RSS feeds, a calendar, and photos. The experience was customized by a control panel style screen that allowed users to choose their options.
Task Master Project Management Application
Taskmaster started out as a way for our internal team to manage smaller tasks. Developed in Flash, this quick, employee-driven system allows each person to see existing priority tasks and delegate them as needed. With a simple expand/collapse interface and a user/admin tab structure, visual clutter is kept to a minimum.