Logo & Identity
The object of any mark is to capture the essence of the brand. Below are a series of iconic images i’ve designed that capture the core of each client. Click through to view more information about a specific project and see the options that were submitted.
Celebrating Opportunities
Created as a multi-state collaboration with Arizona, New Mexico, Texas and California, this mark needed to appease a variety of different audiences. My work on this logo emphasizes the idea of celebration through the use of a saturated orange color and expressive, active figures reaching out to new opportunities.
Brainwave Software
Playing off of the arching symmetrical shapes that form in the letter B and W, I used the repeating elements to make an interesting and sophisticated balance. Although the shape was conceived early in the design process, further explorations were done to determine that this was the best fit.
Combustive Identity
As a distinctive corporate icon, the Combustive logo communicates spontaneity and creativity. The playful nature of the type combined with the retro-style illustration gives the logo an approachable, friendly appearance. The mark lends itself to various visual explorations in style.
Cranium Identity
Encapsulating the essence of cranium comics started with an iconic representation of a skull. To play up the comic angle, a halftone screen patten is layered in the background. Using the vibrant orange and green colors played up the exciting and dynamic nature of comics. Finally, the subtle detail of the skull cap being bolted onto the skull creates a sense of intrigue.
First Public
I like the idea of two distinct shapes coming together to symbolize an idea. With this First Public logo prototype, the silhouette of a one is used as the backdrop to identify a three dimensional space. The dichotomy in both elements comes together when you realize First Public is about financial stability for its investors.
Marquis Bank
The logo originated by morphing typographical and architectural forms to create a strong, yet elegant, symbol of security. The logo was later implemented into the marquisbank.com site layout and be came the central focus in all corporate collateral. The use of positive/negative space in the mark provides a simplicity in form that feels comfortable and stable.
Share Your Idea
The Share Your Idea campaign came about by wanting to provide a way for the organization’s members to have direct contact with the organization in a way that was more meaningful than sending an email to a company representative. The mark explores the idea of many parts coming together as one.
TCER
The TCER logo embodies the iterative idea of research by using a nautilus shape framed by a round cornered rectangle. Like other logos that incorporate multiple metaphors, this logo also represents the document-centric nature of the division. The nautilus shape can easily be interpreted as pages of a document being flipped.
WiseHires
The WiseHires mark uses a saturated green coupled with a expressive light bulb graphic to represent the company’s progressive, dynamic approach to the hiring process. A dozen, distinct logo variations were created before the final was chosen.
Forum Dig
Playing off of the negative space in the uppercase D, I created a simple, yet effective icon that exemplifies what this forum search service does well: finding relevant topics buried deep within forums. Forumdig has proven successful in the automotive niche, where customers need an easy way to find parts, fixes, and mods to their favorite vehicles.
BoardBook
This alternate choice for the BoardBook identity is interesting in that it carries with it the idea of traditional packet creation (holding together a large number of papers with a paperclip), but also creates a “B” shape with the logo element. The juxtaposition of these two concepts creates a unique and interesting form that had many promotional possibilities.
Contrak
Contrak, TASB’s home-grown contract tracking system, needed a facelift. The original logo was a stylized Cooper Black with a black outline and a gradation, neither of which spoke to the application’s speed and ease of use. I changed the font to something more contemporary and added a repetitive element coming from the K in Contrak to denote progression.
Kickassstuff
The logo for Kickassstuff.com was an extension of the original website. Designed to be an edgy portrayal of a donkey, the illustration took it’s cues from early cartoon influences. The graphic was eventually had its own t-shirts, mugs, and other promotional material.
eGrants Logo
Combining an iconic education symbol with the letter ‘e’ was simply a no brainer for this recently reworked grants program. The more difficult challenge was getting the entire eGrants team at TEA on board with the new direction of the program. With a new identity, a new graphical user interface, and plenty of testing, we succeeded where the previous version fell short.
Portaris
The Portaris logo redesign went through many iterations with many designers working in unison. The final design was chosen for its simplicity, repetition of form, and the idea of capturing the moment of transition from point A to point B. Logo elements were later used for the website mockup as consistent elements.
Stay Active and Alive
These logos comprise several national and regional clients. By creating icons that can be easily reproduced on a variety of products, I was able to keep costs down and maintain clarity of the image. This is crucial for the specialty advertising market for which many of them were produced. Some were later embellished for other color promotional material.
LaunchPad Job Club
The LaunchPad Job Club logo originated as a contest put on by Texas Worksource for the purpose of creating a lasting mark for their growing job club. The idea of a frog “hopping” was used as a metaphor for changing careers – something that often happened through the job club. The logo was chosen as the winner and later went on to appear on portfolios, t-shirts, and other promotional material.
Earthwhys Solutions
Earthwys was a client concept for which we needed a way for the mark to work well with the letterforms. The goal for the logo was to create an icon that would reflect an earth conscience vibe, while still remaining playful and imaginative. It’s success comes from melding the idea of knowledge (the owl) and an organic feeling text treatment.
Texas Association of School Boards
This collaboration of design took the entire 6 person design team and two contractors to see through. We went through hundreds of designs which eventually led us to the final mark. My specific role was embellish the piece and make it more dynamic by adding the subtle details including the varying weight stroke in the swoosh, the rounded corners, and the type treatment.
Austin Outdoors
The sun mark for this outdoors company needed to reflect many of the words that the company expressed as desirable attributes: ruggedness, edgy, and playful. Using the “O” in outdoors, I was able to integrate the element and make it interesting.
Polar Patrol
The client wanted something that was a strong iconic representation of a polar bear. Several options were presented and the final version was chosen based on its dynamic and interesting angles. The client commented how he liked that it broke borders and presented the art in a unique way.